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Category: Case Study

Coca-Cola Crisis Management 

Coca-Cola is the world’s leading soft drink and beverages-producing American multinational company. The rumors of stagnant drinks and contaminated material of Coca-Cola started spreading and they negatively impacted the …

Boeing 737 Crisis Management 

Boeing is the world’s leading airplane-manufacturing American multinational company. The company developed the Boeing 737 Max model series and received its approval from the FAA (Federal Aviation Administration) in …

Samsung Crisis Management 

Samsung is the world’s leading Smartphone manufacturing and consumer electronics South Korean multinational company. The defective battery crisis event of the Samsung Note 7 negatively impacted the company’s reputation …

Volkswagen Crisis Management 

Volkswagen is the world’s leading automobile-manufacturing German multinational company. A carbon emission scandal broke out which highlighted the automobile company’s involvement in manipulating the carbon emission test. However, it …

Uber Crisis Management 

Uber is the world’s leading transport and mobility service provider American multinational company. The transportation company has experienced various crises over the years. The massive blow came when the …

Tesla Crisis Communication 

Tesla is the world’s leading electric automobile manufacturing and clean energy-providing American multinational company. The Tesla car caught on fire on the highway and its video on YouTube attracted the attention …

Peloton Crisis Management 

Peloton Interactive is a sports and exercise equipment manufacturing American company. The Tread+ model of the treadmill company Peloton has caused more than 70 safety incidents including the passing …
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