Category: Case Study
				
										
									
					
							
						
				Coca-Cola is the world’s leading soft drink and beverages-producing American multinational company. The rumors of stagnant drinks and contaminated material of Coca-Cola started spreading and they negatively impacted the …			
					
								
												
									
					
							
						
				United Airlines is the world’s leading American airline and it provides domestic and international air travel services to the customers. A video went viral on social media highlighting the …			
					
								
												
									
					
							
						
				Boeing is the world’s leading airplane-manufacturing American multinational company. The company developed the Boeing 737 Max model series and received its approval from the FAA (Federal Aviation Administration) in …			
					
								
												
									
					
							
						
				British Airways is the world’s leading flag-carrier UK’s airline and aviation company. The airline experienced a massive crisis of tech and IT failure in 2017, which resulted in the …			
					
								
												
									
					
							
						
				Samsung is the world’s leading Smartphone manufacturing and consumer electronics South Korean multinational company. The defective battery crisis event of the Samsung Note 7 negatively impacted the company’s reputation …			
					
								
												
									
					
							
						
				Volkswagen is the world’s leading automobile-manufacturing German multinational company. A carbon emission scandal broke out which highlighted the automobile company’s involvement in manipulating the carbon emission test. However, it …			
					
								
												
									
					
							
						
				Uber is the world’s leading transport and mobility service provider American multinational company. The transportation company has experienced various crises over the years. The massive blow came when the …			
					
								
												
									
					
							
						
				Tesla is the world’s leading electric automobile manufacturing and clean energy-providing American multinational company. The Tesla car caught on fire on the highway and its video on YouTube attracted the attention …			
					
								
												
									
					
							
						
				Peloton Interactive is a sports and exercise equipment manufacturing American company. The Tread+ model of the treadmill company Peloton has caused more than 70 safety incidents including the passing …			
					
								
												
									
					
							
						
				The recent pandemic crisis has taught businesses and companies to have a crisis management plan to be ready for any type of uncertainty and disruption. While managing critical events …