Accenture is the world’s leading consultation, IT, and technology service-providing company. The services-providing firm employs advanced technology and a business continuity planning approach to deal with the crisis. Today, we’ll discuss Accenture crisis management; its historical background, the strategic approach of the brand, and the key elements of strategic crisis management.
Historical Background of Accenture in Crisis
Accenture has a long history of managing highly critical and threatening situations impacting business continuity operations in various countries worldwide. Some of them are as follows;
- 2010 – Volcanic ash eruption in Iceland disrupting the airflow in Northern and Western Europe
- 2016 – Hurricane in the United States
- 2017 – Global Cybersecurity attack and threat
- 2020 – Pandemic crisis and worldwide lockdown and shutdown of businesses
Accenture has experienced different sets of challenges in every crisis situation. It is because of the quick responsive system and a large network of skillful professional expertise. The company effectively manages various situations and circumstances due to the following;
- Quick and agile response
- Capability to deal with uncertainty
- Effective collaboration and coordination
Key Elements of Accenture
Some of the main elements of the consultation firm in the Accenture crisis management and they’re as follows;
Emergency Communication System
Accenture crisis management focuses on preparing, preventing, decreasing, and recovering the situation that has jeopardized and threatened the operations of the client. The company gives top priority to the safety of employees and people and the business operational continuity of the clients. The firm has a network of professional teams that would effectively respond to the crisis situation. In fact, the brand has developed a global crisis emergency communication system that remains active 24/7. The ASOC (Accenture Security Operation Center) guides people toward safety, security, health, and travel.
Collaboration and Input
Accenture partners up and collaborates with various organizations and NGOs like CDC (Centers for Disease Control), WHO (World Health Organization), and others. The consultation firm receives data and professional input and makes decisions accordingly. The brand has the flexibility to adjust to the developing situation and support the local businesses and their resilient team in the crisis situation.
Large Network
Approximately 95% of Accenture’s employees work remotely; access to the 350000 delivery center people, and acquisition of 42 service firms. The worldwide network of employees, resources, and professionals helps the company to effectively respond to any type of crisis situation.
Business Continuity
The focus of the business continuity element is to take such steps that would facilitate the business operations of the company. The company utilizes a vast range of business continuity planning tools based on industry standards and guidelines. However, the firm employs standardized analytical processes to recognize the critical business processes and the resources they need. The company develops software solutions relevant to the risk and requirements of the in-questioned firm.
Technology Continuity
The focus of technology continuity is on the required technology for the continuous critical system. The tech continuity comprises of following elements;
- Geographical distribution of service providers and data centers in various locations
- Backup data to maintain integrity
- 24/7 specialized support team
- Standardized processes
Strategic Approach of Accenture Crisis Management
Multiple Approaches
Accenture employs multiple strategic approaches to support and improve the operational resilience of the client company. They’re as follows;
- Remotely running award-winning programs
- Securely connecting with the system and implementing an uninterrupted power supply
- Tech support in the form of privacy screens and softphones
Improved Technology
Accenture employs two elements for the effective and agile response to any crisis situation. It led the company to improve its technology towards a “one person, one machine” strategic approach. However, it means that the company has 721000 employees; they all are using mobiles and workstations to communicate securely in different corners of the world.
Hybrid Cloud
The IT system and infrastructure of Accenture is based on the hybrid cloud technology. It allows the company to save half of the cost from the legacy delivery models. Most importantly, it amplifies the company company’s resilient capabilities and IT flexibility.
Collaboration
Effective collaboration and coordination are the keys to the success of Accenture and they help the consultation brand achieve business resilience. The company partners with professionals in various fields to develop an integrated and cross-functional strategies. As a result, the company employs resilient and more robust business growth.
Multiple Options
Accenture provides multiple options to the client businesses to make their business operation resilient. Some of them are as follows;
- Relocating – a flexible workforce that allows you to move from one place to another
- Redirecting – distributing work and employees in multiple locations
- Remote work – The team works remotely on their smartphone and laptop through internet connectivity
Conclusion: Accenture Crisis Management |Strategic Crisis Management
After an in-depth study of Accenture crisis management; we have realized that Accenture is the world’s leading consultation service-providing company. If you are learning about crisis management of Accenture; then you should keep in mind the abovementioned strategic approach, key element, and historical background.
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