Best reviews and ratings of satisfied customers impact the shopping decisions of approximately 79% of Amazon customers. It is highly significant for sellers in the Amazon marketplace to carefully maintain their reputation. However, social proof and online reviews impact the shopping and purchasing decisions of online and digital users and customers. Today, we’ll discuss Amazon reputation management; tips, and strategies for building and developing a reputation on Amazon.
Strategies for Amazon Reputation Management
Let’s discuss the main strategies and best practices for Amazon’s reputation management; they’re as follows;
Reminder Email for Follow-up Message
Automated reminder email and messages plays a key role in building and maintaining the reputation of the brand. When customers have used your product or service, follow-up would allow them to share their reviews and feedback about the product. The reminder email and follow-up message add significant value to the customer’s journey, and it is significant for the call to action button.
Once customers have used the products they could remember their experience while using the product. The follow-up message and the reminder email should be personalized and customized relevant to the customers and the product. However, sending more than 1 or 2 emails within 7 days durations is not a good experience.
Immediate Response to Improve Customer Experience
Sellers should consider responding to the feedback and reviews of customers within the duration of 48 hours to improve the customer satisfaction level. A polite and kind response to the negative reviews would decrease their bad experience, and it develop their positive and good experience with the brand.
It is necessary for sellers to create multiple review templates to effectively respond to the reviews and feedback of customers. While motivating customers, sellers should comply with Amazon market regulations of not offering any incentives for positive reviews and removing negative reviews. In fact, Amazon banned sellers from offering incentives for positive reviews and ratings in 2016; because it falls under the category of review manipulation.
Using Customer Feedback for Better Offers
Positive and negative reviews offer you a key insight into improving and upgrading the product relevant to the tastes and preferences of the customers. Usually, the reviews are the perspectives of the 3rdperson from outside the organization. Product improvements and upgrades help businesses and companies to improve their sales.
For instance, a seller receives a lot of complaints about the small size of the t-shirts. They should review and re-analyze their size chart to adjust their t-shirt size. They should employ an AI base to carefully analyze the reviews of customers.
Review Analysis to Meet Customer Expectations
The reviews and feedback of customers give sellers an insight into the needs and expectations of customers. Companies and sellers should keep their insight in mind while making strategic decisions. For instance, a company received a lot of negative reviews from customers about the thickness of the product. The company has changed its content relevant to the needs and expectations of customers; it decreased its negative reviews to a great extent.
Amazon Review Service
The sellers of Amazon should request the Amazon Review Button to request the feedback of customers in the same message. They should consider employing third-party applications from the Amazon store to automate the request review process.
Amazon Vine Program is a quick and easy method of adding reviews to the listing of the product. It only invites trusted customers to leave a review and feedback for the customers. However, it allows customers and sellers to make informed decisions; because the seller only allows a limited number of people for their feedback and reviews.
Tips to Avoid Negative Reviews on Amazon
Some of the main tips and strategies to avoid negative reviews of customers on Amazon reputation management; they’re as follows;
Correct Delivery Time
Sellers should correctly inform customers about the right delivery time and date to avoid any type of confusion. If they aren’t happy with the delivery time and date, they will immediately cancel the order; otherwise, they leave a negative review later.
Stock Outs
Sellers should be aware of their inventory, it allows them to avoid any type of inventory errors and potential negative reviews. They should maintain a sufficient threshold of stock inventory and remove all the product listings that are out of stock.
Quality Product
Sellers should make sure the top quality products are in their listing because a lot of reviews would be about the quality of the product. The shipping method and delivery time should be relevant to the needs and wishes of customers, it decreases the negative review rate.
Conclusion: Amazon Reputation Management |Reputation Management on Amazon
After an in-depth study of Amazon reputation management; we have realized that Amazon is the world’s leading e-commerce platform and marketplace. If you are learning about reputation management on Amazon; then you should keep in mind the abovementioned tips and strategies for positive reviews and customer feedback.
Ahsan is an accomplished researcher and has a deep insight in worldly life affairs. He goes Live 3 days a week on various social media platforms. Other than research writing, he’s a very interesting person.
