What is Prosci Change Management? 

Prosci stands for professional science; it comprises scientific research studies and principles implemented in the professional business environment. Businesses and organizations Prosci change management strategies during their transformational phase. Today, we’ll discuss what is Prosci change management; the various steps involved, top strategies and approaches, and advantages and disadvantages.

Historical Background

Jeff Hiatt laid the foundation of the Prosci Company in 1994. Hiatt came up with the Prosci change management strategy after conducting thorough research on companies’ successful change programs and various other change strategies. Approximately more than 3 million businesses implemented the Prosci change model over the past three decades around the globe. Many experts consider the Prosci change model as the leading change strategy.

What is Prosci Change Management? 

Prosci change management is a research approach that allows businesses and organizations to manage processes and people during their organizational phase. The Prosci framework offers methods and tools to assist companies to establish organizational plans, execute changes, and maintain changes successful within the organization. However, it assists the company’s management in how to deal with organizational resistance they face while transforming to the new processes and system. It makes sure to implement changes in the long term.

Prosci Starts With Employees

We are living in the world of the internet and digitalization; technology plays a significant role in digital transformational and transitional programs. The compliance, investment, and motivation level of employees is critical to the successful change initiative of the company. However, the focus of Prosci change management is on organizational changes that start with one person at a time.

Many research studies have shown that the employees’ resistance and fatigue are high. When employees are facing challenges and issues in the transitional stages, it is the responsibility of the company’s leadership to offer support to secure their investment.

Steps Involved in Prosci Change Management 

Prosci’s strategy employs the ADKAR model in its application, execution process, and training session since 1998. Some of the top 5 steps of the ADKAR model in the Prosci change management program are as follows;


As the name implies, it focuses on spreading awareness and comprehension among employees and team members why the change program is necessary. When you recognize the significance and the driving force of change; the leaders should make sure that why the change program is significant.

They should communicate and spread awareness throughout the organization from top to bottom level. It is important to inform various stakeholders of the company of the potential consequences of not implementing the changes and the benefits that would come along with it.


It is a second step where you boost the morale and confidence level of employees to involve in the change program. It allows people and employees to participate in the change program and make them understand why they should adopt the changes. However, the company’s leadership should clearly communicate how the change program adds value and it would positively influence the work of all the employees. They should encourage employees to take ownership of the change program.


The focus of knowledge is to equip employees with the expertise to execute the change. Leadership should teach employees how to implement the changes effectively and efficiently. In order to reach their goals and objectives, change leaders should conduct training sessions and workshops to equip employees with knowledge and expertise. Employees would update their skills and expertise and learn new tools and software to perform their work.


It comprises behavior and skills, and the employees would know how to implement their knowledge and expertise in the working atmosphere. They offer employees opportunities with coaching and provide on-the-job-training. In a collaborative and supportive environment, employees would learn how to implement new processes and systems.


It makes sure that the changes are sustainable and that you are embedding them into the organization. Reinforcement comprises of following steps;

  • Management is monitoring and evaluating their performance
  • Offering feedback regularly about their performance
  • Recognizing challenges and issues that your employees are facing
  • Acknowledging the positive contribution of the employee towards adaptation of the change program

Strategies to Prosci Change Management 

Some of the top strategies and approaches to Prosci change management are as follows;

4 Cs of Change Managers

Change managers usually employ 4 Cs to amplify the yield of the change program and it comprises of following;

  • Creativity
  • Communication
  • Connection
  • Commitment

Some people may have these traits by birth, but others have to learn about them from scratch.

5 Bs of Executive Buy-in

It is a tool that changes leaders employ to earn support at the top level of the organization, and it comprises of following;

  • Bringing expert
  • Be assertive
  • Be specific
  • Business case
  • Best practices

Prosci Change Management Certification

It is a comprehensive certification program and it equips employees with knowledge, skill, and expertise to successfully implement the changes. It provides practical guidelines about the change program, best tools and practices, and successful implementation techniques. Employees receive access to Prosci knowledge and have an opportunity to apply it in the real world.

PCT Model

It allows change leaders to see what the change program would be like in the real business environment, and it focuses on four main elements;

  • Success
  • People
  • Process
  • Technology

It assists change leaders to recognize the internal and external factors that would impact how they are going to implement the changes. While developing a successful adoption strategy, motivates leaders to satisfy the needs of all employees involved in the change program.

Prosci 3-Phase Process

It follows a systematic method for managing and dealing with the change program, and it comprises three phases;

  • Preparation
  • Implementation
  • Sustaining

It focuses on bringing changes across the organization.

Advantages of Prosci Change Management 

Some of the key benefits and advantages of Prosci change management are as follows;

  • PCM is a great option for large and big corporations
  • Very famous approach and it follows the industry standards
  • Offers a well-detailed and thorough certification program
  • Research-based program
  • Offers a coherent and collaborative to successfully implement the change program

Disadvantages of Prosci Change Management 

Some of the main disadvantages and flaws of the PCM are as follows;

  • Expensive certification
  • Doesn’t deem the different organizational structures of different organizations
  • Can only launch ADKAR After defining the goals and objectives
  • Doesn’t guarantee to successful implementation of the changes

Conclusion: What is Prosci Change Management? 

After an in-depth study of what is Prosci change management; its steps, strategies, advantages, and disadvantages; we have realized that PCM is a highly useful tool. If you are implementing changes and learning about the PCM, then you should keep in mind the abovementioned strategies and steps.

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