Category: Case Study

Online crisis communication is the method of employing multiple digital and online media channels during emergency and disruption situations. The online and digital media channels are quick, speedy, and …

Nike is the world’s leading sports apparel manufacturing American multinational company. The brand started its business in 1964 and it has earned a global reputation for innovation, quality, style, …

Golden hour is the first hour of any crisis event and it plays a critical role for the company to gather its facts and develop a crisis response. The …

Lululemon is an athletic wear American multinational company. Chip Wilson founded the athletic wear company in 1998. The sportswear brand received a lot of criticism from the public and …

KFC (Kentucky Fried Chicken) is the world’s leading retail chain fast-food brand. The fast-food company experienced a logistics crisis which resulted in the form of out-of-stock chickens and it …

Disaster communication is a documented method and process of communicating and sharing information during a crisis. The objective is to provide the correct and timely information to the media …

A dark site is a readymade non-visible web platform prepared in advance and it becomes activated when a crisis situation hits the company. It comprises advanced information and then …

Crisis communication is the method of effectively communicating to address the concerns of the public during a crisis event or incident. The objective of crisis communication is to convey …

Crisis communication and reputation management are the two sides of the same coin. Businesses and companies need to manage these two-fold processes simultaneously that would threaten a company’s interests …

W. Timothy Coombs developed the Coombs crisis communication and crisis management model and it offers clear guidelines and framework to help businesses on how to communicate during crisis. He …