C Management

Online crisis communication is the method of employing multiple digital and online media channels during emergency and disruption situations. The online and digital media channels are quick, speedy, and …

Nike is the world’s leading sports apparel manufacturing American multinational company. The brand started its business in 1964 and it has earned a global reputation for innovation, quality, style, …

Golden hour is the first hour of any crisis event and it plays a critical role for the company to gather its facts and develop a crisis response. The …

Lululemon is an athletic wear American multinational company. Chip Wilson founded the athletic wear company in 1998. The sportswear brand received a lot of criticism from the public and …

KFC (Kentucky Fried Chicken) is the world’s leading retail chain fast-food brand. The fast-food company experienced a logistics crisis which resulted in the form of out-of-stock chickens and it …

Disaster communication is a documented method and process of communicating and sharing information during a crisis. The objective is to provide the correct and timely information to the media …

A dark site is a readymade non-visible web platform prepared in advance and it becomes activated when a crisis situation hits the company. It comprises advanced information and then …

Crisis communication is the method of effectively communicating to address the concerns of the public during a crisis event or incident. The objective of crisis communication is to convey …

Crisis communication and reputation management are the two sides of the same coin. Businesses and companies need to manage these two-fold processes simultaneously that would threaten a company’s interests …

W. Timothy Coombs developed the Coombs crisis communication and crisis management model and it offers clear guidelines and framework to help businesses on how to communicate during crisis. He …